Amazon has started using a "tag cloud" style formatting for their recommendations. They seem to show your most purchased categories, by weight.
It's a neat "view" of me. (It's a bit off, though, because I've never bought a boxed set, only the occasional individual TV episodes using their Amazon Unbox service.)
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When I changed from traditional category archives to cloud format for my typepad blog, I noticed that I write quite a bit about one kid and nothing about the other. It's because she's the good kid, and I'm more of a complainer, but I still felt bad.
Amazon's category cloud would just tell me I buy too many knitting books.
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