Young children find it especially difficult to separate appearance from reality. When psychologists show a young child a squirrel, and then shave it and paint it so that it looks like a raccoon, the child will say that it is now a raccoon. They are so swayed by appearance that they forget that the squirrel is still there beneath the shaved and painted exterior.
--From Survival of the Prettiest: The Science of Beauty by Nancy Etcoff
Hard work, being a psychologist, with all that squirrel shaving and painting.
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