Monday, July 02, 2007

Victoria Magazine Returns

I've complained before that all my favorite magazines seem to go out of business... However I'm happy to share that Victoria Magazine is back!

How it's back is even more interesting. A company called Hoffman Media has a partnership with Hearst (the original publisher) to publish the magazine. According to the press release, under the terms of the agreement, Hoffman will handle all editorial, production, distribution and advertising for Victoria. Hearst will contribute the Victoria trademark, copyright, URL (, subscription database, and access to historical content of both editorial and art.

Interesting. Smart. I just hope they hire Nancy Lindemeyer, the original editor, for some role (even just contributor). She was the heart and soul of Victoria.

My new subscription form came the day after I had read one of my beloved back issues. If you want to understand why Victoria was so wonderful, I direct you to this blog post and the ensuing comments -- they could have been writen by yours truly, if I was a better writer.

If you are interested in the business story of Victoria, I direct you here. Very interesting.

1 comment:

Patricia, Editor said...

I love your quip, at the end that it could have been written by you, if you were a better writer. I think you write well, I enjoyed reading your article.
How about this one, there are some who are comparing Victoria to Martha. They were totally different. I am impressed with Martha's productions, alot of her stuff was/is interestingly presented but I thought, pointless. She is a hell-of-a-business-woman.
But Victoria isnt a magazine. Victoria is like an object of art. Although it is inanimate, it gives off feelings so strong that we are for just a moment one with it, we are the editors, we are the writers, we are the photographers. We long to have our time with our new issues because we want to go where the magazine takes us, for those moments.
(the girl who likes pretty and is learning to write about it, so I can take it with me)